Strategies for Success,
Built for You.

Viinamäki Consulting is a business consultant specialized in Market Entry and Supply Chain consulting in Vietnam and Southeast Asia. We have over 15 years experience of the local business environment and a team of international and local experts in Ho Chi Minh city covering the whole area. Our solutions go from A to Z, including operational services for sales and manufacturing operations. Wanna hear more, get in contact with us.

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Leadership

Meet Our Team

We serve you in Vietnam and Europe together in www.fvsource.com

PIETRO KARJALAINENCSO & CO-FOUNDER

Pietro is the owner of Viinämäki Consulting and an individual who is naturally curious and easily adapts to new situations and industries. His resilient character and strong understanding of business enable him to support clients effectively and quickly identify the best business models for them in new markets. Pietro first arrived in Vietnam in 2009.

GUILLAUME RONDANCEO & CO-FOUNDER

Guillaume is a French entrepreneur, CEO and founder of MoveToAsia, specializing in sourcing and manufacturing support in Vietnam. With nearly a decade in Southeast Asia, he helps international entrepreneurs and SMEs navigate Vietnam’s thriving manufacturing sector through tailored, reliable solutions.

ASHLEY LECOO & CO-FOUNDER

Yen (Ashley) is a Vietnamese business development expert who was educated in Finland and specializes in organizational consulting and business improvement. She has extensive experience improving team performance and driving market expansion.

Our services

The Solutions We Offer

We have been operating in Ho Chi Minh City since 2009, supporting your local sales and sourcing needs across Vietnam. As members of EuroCham Vietnam, NordCham, and the France-Vietnam Chamber of Commerce and Industry, we provide our clients with access to extensive networks within local industries, government bodies, and the international business community active in the Vietnamese market.

Market Entry

Market Analysis and Sales Channel Development

Entering the Vietnamese market requires a solid understanding of local dynamics, making a market study and sales channel development essential. A comprehensive market study helps identify demand, competition, pricing, regulatory landscape, and customer preferences. Without it, companies risk misaligned offerings or missed opportunities. Simultaneously, developing effective sales channels—whether through distributors, agents, or direct presence—ensures products reach the right customers efficiently. Vietnam’s fragmented distribution landscape and regional differences further underline the need for tailored channel strategies. Together, these steps minimize entry risks, align market approach with local realities, and create a foundation for sustainable growth in one of Southeast Asia’s fastest-growing economies.

Manufacturing

Supplier Search and Supply Chain Development

Sourcing and outsourcing from Vietnam require careful preparation to ensure quality, reliability, and cost-efficiency. A thorough supplier search helps identify the right manufacturing partners, assess production capabilities, understand regulatory requirements, and evaluate risks such as logistics or compliance. Vietnam’s supplier landscape is diverse, with significant variations in standards, certifications, and capacity across regions and sectors. Developing sourcing strategies and building strong supplier relationships are key to long-term success. Outsourcing also demands clear contractual terms, quality control processes, and local support. With proper groundwork, companies can benefit from Vietnam’s competitive labor costs, improving infrastructure, and growing role in global manufacturing.

Operations

Management, Office and Payroll Services for local employees

Managing local employees in Vietnam requires reliable support for recruitment, payroll, and ongoing administration. Our services help foreign companies hire the right talent through tailored recruitment support, ensuring alignment with local labor laws and cultural expectations. We handle employment contracts, payroll processing, social insurance, personal income tax, and compliance reporting, so you can focus on operations while staying fully compliant. For companies without a legal entity, we offer employer-of-record (EOR) solutions to legally employ staff in Vietnam. Our office and management services also include workspace setup and day-to-day HR support, providing a complete local presence without the administrative burden.

Vietnam could be your next major opportunity — let’s connect and explore the potential

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